Cooper Tires understand that the four tires on your vehicle are what keep you connected to the road, playing a crucial role in how your vehicle handles, and keeping you safe on your travels.
As an American company since 1914, their focus is on making quality tires that will perform well and last for thousands of miles.
In a multi-faceted ambassadorial role, Coulthard offers technical advice, insight and feedback to Cooper’s product development team, as well as representing the manufacturer at key events. Coulthard has already played a key role in Cooper’s tire development assuming a hands-on role for the testing and development of the newly launched Cooper products.
Coulthard tested the ultra-high-performance range-topper and SUV ultra-high-performance tire during their development process, using his expert knowledge to provide feedback to the technical team on wet and dry handling, grip and cornering capabilities.
In addition to his development role, Coulthard, who will remain as ambassador to Cooper Tire Europe’s UHP tire range in this ongoing position and will also promote Cooper Tire’s extensive product offering, bringing Cooper to a wider audience.